Jewelry repair is one of the unique businesses that offer several growth opportunities for the ones passionate about gemstones and jewels. Also, it is demanding as jewelry owners need repairing, polishing, etc., from time to time and look for the best repair service providers.
However, running a successful repair business in this segment can be challenging due to lesser guidance, more competition, lack of skilled labor, and marketing strategies. But don’t worry, as we are here for you.
This post will let you know the five common mistakes you need to avoid to succeed in the jewelry repair business. Additionally, we will suggest some tips and tricks so that you can generate more revenue and enhance your customer base. Let us begin.
Lack of Communication Skills
Communication is a key aspect for most businesses due to its crucial role in breaking or making them. Also, it counts in unforgivable mistakes your repair shop reps make, costing your business thousands of US $ every month.
This is why effective communication becomes even more important when concerned with repair businesses. You can guide your employees on how to sell and deal with customers, but teaching them communication skills is hard.
And this is the very first mistake you need to avoid. And for that, you can use jewelry business software, as it will assist you in getting back to the queries and concerns of your clients. Additionally, you can focus on hiring those with excellent communication skills.
Or, you should have at least one front desk representative with decent communication skills who’s easy to deal with. Also, you can arrange training sessions for all your employees, including repair technicians, to convert every visitor into a sales opportunity.
Not Selling the Latest Accessories
At a jewelry repair shop, you don’t just fix necklaces, rings, earrings, etc., but you can also sell accessories, creating room for you to make an additional profit. And there are tons of such parts and accessories that you can add to your stock and even display on your website if you have any.
Jewelry repair is a billion-dollar industry. It has 19,431 businesses all over the US. And maybe it has some more unregistered (we never know). Thus, if you are willing to outsmart others, you must put some effort into making your target audience happy.
And one of the ways is to offer them the latest accessories they can use with their expensive jewelry. For instance, you can offer them different ring or bracelet designs or some attractive stones that they can install into their silver or gold ring.
Not Doing the Required Marketing
No repair, wholesale, and manufacturing business can grow without effective marketing. This is one of the reasons why repair businesses fail to succeed. Probably, you are also not following the right marketing strategy and, thus, unable to reach your sales targets.
Well, it’s time for you to take your business seriously and spend some bucks on promoting your repair service. These days, social media and online advertisements are the best. You can run marketing campaigns on platforms including Facebook, Instagram, YouTube, etc., and attract a large audience.
Additionally, you can equip your repair lab with jewelry business software. It is efficient, helps you in managing your inventory, cash flow, and employees, and can send promotional messages and emails to your existing customers, letting them know what new services and accessories you are offering.
Using old Repair Tools & Equipment
Nowadays, most people don’t have time to wait much or don’t want to visit a repair shop over and over to get their jewelry, phone, or computer fixed. Similarly, they will love to visit a repair lab where they can get the job done soon. And this is not possible until or unless you do not equip your business with the right, latest tools.
For instance, you can organize thousands of beads using a bead tube. In the same way, mini pliers can get you more precision. In the same way, with a laser-cutting machine, you can quickly resize any piece of jewelry. So, the more you have better tools, the more quickly and efficiently you can repair jewelry.
Giving your customers a warranty for accessories or giving them a word for repairing their item soon is a good thing, but you should avoid it. Until or unless you are not sure about the quality of the repair part or accessory, don’t order it.
Or if, somehow, you don’t have any other choice but to use an inferior repair part, convey it to your customers openly. You don’t have to brag about your jewelry repair service, such as “We are the best,” “We use original, branded parts,” etc.
Just be honest and keep it simple. And surely, you will have repeated customers, as owners love the repair service providers that are honest and open to receiving criticism.
Jewelry repair is a vast industry where you can succeed and prosper within no time. Avoid the mistakes mentioned above, advertise your service, get the best repair technicians, and think out of the box, and there you are; a renowned name in the jewelry repair business. Hopefully, you enjoyed reading this article.